House of pops packaging design

House of Pops makes 100% natural, plant-based pops—real fruit, rich in fiber, and nothing but clean, simple ingredients. I wanted the packaging to feel just as fun and playful as the brand itself while still nodding to its nature-loving, eco-conscious side. The result? A bold, eye-catching design that pops (literally) off the shelves and stands out in the freezer aisle.

Every House of Pops flavor comes with its own custom pattern, hand-illustrated by me to bring each one to life. From the punchy raspberries to the creamy coconuts, every pattern was designed from scratch to capture the essence of the flavor. I wanted each one to feel vibrant, playful, and full of personality—just like the pops themselves. The result? A bold, eye-catching look that makes every pack feel as fresh and fun as what’s inside.

And the same love and care was taken in creating the multipacks.

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